Amazon FBA packaging rules made simple

Introduction: Compliance Is Non-Negotiable

Amazon sets strict packaging standards for one reason: to protect customers and keep its fulfillment network efficient. For sellers, though, the rules can feel overwhelming. One missing label or unbagged liquid can mean delays, rejections, or even account warnings.

The good news? Compliance is less about guessing and more about following clear systems. Here’s what you need to know to stay on Amazon’s good side — and keep your inventory moving without hiccups.

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Labeling With Precision

Every unit needs the correct FNSKU label, applied in the right spot and easy to scan. Misplaced or smudged labels can cause check-in delays.

Actionable tip: Always print fresh labels, never reuse. Place them on a flat surface and cover barcodes with clear tape only if it does not affect scanning.

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Bagging and Wrapping

Items that are loose, fragile, or liquid require extra protection. Poly bags and bubble wrap prevent leaks, spills, or damage during transit and check-in.

Actionable tip: Follow the “3-foot drop test.” If an item could break when dropped from waist height, wrap or bag it.

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Bundling and Multipacks

Amazon requires bundles to be packaged together and labeled “Sold as Set.” Missing this step confuses fulfillment staff and leads to split shipments or errors.

Actionable tip: Clearly mark multipacks with “Do Not Separate” labels. This keeps your bundles intact and avoids customer complaints.

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Oversize and Heavy Units

Big or heavy products need stronger packaging, proper labeling, and sometimes palletization. Failing to follow oversize guidelines increases damage risk and higher fees.

Actionable tip: For products over 50 lbs, apply the required “Team Lift” or “Mechanical Lift” labels before sending to Amazon.

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Conclusion: Compliance Protects Your Business

Amazon’s rules may feel strict, but they exist to reduce errors, protect customers, and keep operations smooth. For sellers, staying compliant avoids costly mistakes, preserves account health, and builds trust with Amazon.

Think of compliance not as red tape, but as insurance for your business. The sellers who follow the rules consistently are the ones who scale with fewer headaches.